I'm a product design leader and creative based in Singapore.
I believe in the power of crafting thoughtful design and telling compelling stories that drive impact.
Design Leadership
A design leader who leads with empathy to build effective teams and unlock their potential in designing to make the world a better place.
Product & Design Strategy
Building and leading a design team at a regional fintech from Series B through Series D, I have deep experience in every stage of the strategic design process, from planning, leading redesigns, and articulating product and design strategies that work for the business.
Creative Thinking
With a background in architecture, graphic design and product design, I weave my multidisciplinary design skills into considering every aspect of the problem and solution to elevate the customer’s experience.
How I can help
User Experience & Website Design
Elevate your digital presence, scale your design team and implement UX best practices for your business. I combine my extensive UX design expertise, in-house tech product development experience, and business acumen to deliver exceptional outcomes for both users and businesses.
Starting or refining your business? Let's transform your vision into a compelling brand strategy and visual identity that resonates with your target audience.
Brand Strategy & Identity Design
Visual Design & Illustration
You have the brand strategy and UX in place. Let’s tie things together and take your brand to the next level with tailored packaging, custom client/media kits, restaurant menus, and social media assets to boost customer engagement and appeal.
Clients I’ve worked with
