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Musoap

沐 [mù] - to cleanse, to receive, to be immersed

MUSOAP was founded on the simple idea that taking care of your skin and being kind to the planet can co-exist together. 

Formulated with the modern health and eco-conscious individual in mind, Musoap products incorporate the rich traditions of Chinese herbs and ingredients into their formulations to provide the gentle cleansing our bodies seek. 

Musoap is positioned as a clean, gender-neutral brand with nods to the founder's Asian heritage that differentiates it from its competitors.

Scope

Brand Strategy
Brand Identity
Packaging

Year
2022

Taking inspiration from the mandarin character 沐 [mù] as well as the imagery of a soap bar resting on a soap dish,  the resulting logo mark was derived accordingly to reflect the zen and stillness through simple lines.

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For the founder, a few things were core to the brand.

She was keen to share her love for making natural soaps with eco-conscious consumers but needed a strong angle to differentiate her brand from the many other handmade bar soaps sold at pop-up markets. 

With Asian heritage ingredients the base for her core product line, we sought to elevate the bathing experience as an affordable luxury, where soaps that lather luxuriously are
non-toxic, smell good and look good in the shower.

Musoap's commitment to sustainability was also reflected in the design ethos to keep to low-waste packaging that use FSC-certified paper, soy ink and an option for customers to choose zero labels or packaging.

The result was a brand identity that stands out in a crowded soap makers’ market and allows the brand to grow its presence in Vancouver, Canada.

Photography:
Julien Koh

↗︎ Visit the Musoap website