HELLO FLOWERS! : Flowers with a Cause
Hello Flowers! is a boutique florist in Singapore with a heart for the disadvantaged and hopes to continue to inspire beautiful moments through its curious, whimsical and nature-inspired creations.
The brand identity was refreshed after 5 years to capture Hello Flowers!' social mission and reflect its growth as a boutique florist while staying relevant to its clients.
Friendship | Empowerment | Beauty
The client requested to keep its signature H! because clients identified strongly with it, and it was a meaningful design the client had come up with. The eventual concept for the re-branding that stuck was Flowers with a Cause - whimsical handwritten logo, with warm colours that evoke joy, youth, and yet is mature enough for a client base that was growing with the company.
↗︎ 2019