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Hello Flowers!

Flowers with a cause

HELLO FLOWERS! is a boutique florist in Singapore with a heart for the disadvantaged, aiming to inspire beautiful moments through its whimsical, nature-inspired creations. while empowering and restoring others through the therapeutic effect of flowers.

The identity was refreshed after 5 years to capture the brand’s social mission and reflect its growth as a boutique florist while staying relevant to its clients.

Scope

Brand Strategy
Brand Identity

Year
2019

Like a ray of sunshine, Hello Flowers! as a brand wants to be that positive friend of yours who is always able to uplift your mood, who encourages and inspires, and also brings effortless beauty and light into your life - something that the founder hoped her floral creations would be able to do.

Inspired by nature, the colour palette brings about a new boldness to the brand to signify its coming of age, with warm colours that evoke joy, youth, and yet is mature enough for a client base that was growing with the company.

The whimsical new logo mark was refreshed to have a little more upright structure while retaining the handwritten type and signature H! its clients identified strongly with.

Photos:
Hello Flowers!

↗︎ Visit the Hello Flowers website